There are many factors
that will impact a sale location, financing,
marketing, price, and the condition of the home. While
some of these factors you are not able to change (location
or financing), there are many things you can do to
increase the sales appeal of your home.
Price
The first option you have is price.
Of course, if your listing price is below market value
then you may sell your home much more quickly. However,
this option will not maximize the dollars you receive
for the home. A REALTORŪ can help you maximize both
the price and timing of the sale.
Condition
of the home
The second option is improving the
condition of the home. To get your home ready for
sale, it is important to minimize the negatives and
enhance the positives. Spend some time and money on
that all-important first impression. Its far
more important than you may realize.
Be sure to incorporate improvements, changes, and
personal touches that play upon all of the senses
sight, smell, hearing, and touch. Some examples
include:
Sight: The inside and outside of the house
(including the landscaping) should be neat, organized
and clean. Repair all cracks in walls and ceilings
and paint in neutrals if possible.
Smell: Minimize or eliminate any pet smells.
Before a showing, have fresh flowers or a scented
candle burning.
Hearing: Fix creaking doors or floors. Fix
any noisy mechanicals.
Touch: Fix loose doorknobs and difficult to
open doors.
Your REALTORŪ can provide you with many more ideas
for appealing to all of the senses and maximizing
the saleability of your home.
Marketing
The third and most critical option is marketing of
the property. It is important to reach the right audience
with the right message.
Coldwell Banker has strong experience in this area.
Some of our marketing tactics include newspaper, signage,
open houses, the real estate guide, the Centre Square
Mall kiosk, and our award-winning website cb.yk.com
where we provide on-line consumers with a virtual
tour. In addition, Coldwell Banker REALTORSŪ have an
extensive buyer network (already pre-qualified) to
immediately share your listing and sell the unique
qualities of your home. |